Selling licensed courses

Licensing lets you sell a subject you do not teach yourself. Someone else made the course; you sell it under your own brand, at your own price, to your own students.

When this makes sense

Students keep asking for a subject nobody on your team teaches.
You want to widen what you offer without spending months filming.
You have an audience already — enquiries, an existing batch — and nothing to sell them beyond what you teach live.

It is the fastest way to add a product. It is also the one where the margin is shared, so it works best when you can actually reach students.

How it works

1
Browse the available course packs on your Billing page. Each shows its price, how many students it covers, and how long the licence lasts.
2
License one. A full copy of the course — sections, lessons, articles, quizzes — is created inside your own account.
3
Set your price and publish it like any other course. Students buy from you, pay you, and appear in your account.

The videos stay with the creator

Your copy holds references, not files. When a student presses play, Pedagio fetches the video from the creator's hosting account on their behalf. You need no video hosting of your own and pay nothing for the bandwidth — and the creator's master video IDs are never exposed to you.

It carries your branding

Students do not see the creator. The player shows your logo watermarked over the video, the course sits on your site, and the payment is to you. As far as a student is concerned, it is your course.

What the licence includes

Term	What it means
Seat limit	The number of students the licence is sold for — shown on the pack before you buy.
Duration	How long the licence runs, typically 12 months, with a Renew button as it nears expiry.
Price	Charged annually, not once. Budget for it as a recurring cost against recurring sales.

Videos stop playing when the licence expires

This is the part to plan around. Playback checks the licence every time a student opens a lesson — if it has expired, the video does not play, including for students who already paid you. Renew before the expiry date, or make sure your own course access ends before the licence does.

The seat limit is not currently enforced automatically, so nothing stops you enrolling past it — but it is the basis on which the licence was sold, and you are expected to stay within it. If you are approaching the limit, ask about a larger licence rather than quietly going over.

Working out whether it pays

The arithmetic is simple, and worth doing before you license anything. If the licence is ₹20,000 a year and you sell the course at ₹2,000, you need eleven students to break even — and you need them every year, not once.

Count the audience you actually have.Not your total student list — the ones plausibly interested in this specific subject.
Be honest about a first year. If breaking even needs most of your plausible buyers, the margin is too thin.
Check the seat limit covers your ambition. A licence for 50 students is a ceiling on the upside, not just a rule.

Licensed or your own?

	Licensed course	Your own recorded course
Time to launch	Same day	Weeks or months of filming
Upfront cost	The licence fee	Your time, plus hosting
Ongoing cost	Renews annually	Hosting only
Margin	Shared with the creator	Entirely yours
If you stop paying	Videos stop playing	Nothing changes

A common pattern is to license a course to test whether students want the subject at all, then make your own once the demand is proven — see Selling recorded courses.

Selling recorded courses→