Filling your batches

Setting up a batch is the easy part. Filling it is the work. Pedagio has five features for this, and they are far more useful in sequence than individually.

The order that matters

Each of these solves a different point where you lose someone. Working through them in order is more effective than switching on all five at once.

Stage	The problem	What to use
Someone visits but is not ready	You never learn who they were	Enquiry forms
They enquired and went quiet	Follow-up depends on you remembering	Sequences
They are interested but hesitating	No reason to decide today	Promo codes
They enrolled and are happy	Nothing turns that into more students	Referrals
Strangers have no reason to trust you	Your page is only your own claims	Reviews

1. Capture the enquiry

Most people who look at your course page are not ready to pay on that visit. Without a form, they leave and you never know they existed.

Build a form under Forms and put it on your public pages. Submissions land under Enquiries as a list you can work through, with a status on each so you know who has been contacted.

Ask for less than you want to know

Every extra field loses people. A name and a phone number is enough to have a conversation. Class, subject and budget can all be asked in that conversation — they do not need to be answered before you have one.

2. Follow up automatically

Enquiries go cold fast, and manual follow-up is the first thing to slip on a busy week. Sequences send a series of emails on their own, triggered by something the student does.

Trigger	Fires when	Worth sending
New enquiry	Someone submits a form	What you teach, and an invitation to a demo
Demo booked	They join as a demo student	What to expect, how to join the class
Enrolled	They become a full student	Welcome, timetable, how to reach you
Inactive 14 days	A student stops turning up	A check-in before they drift away
Zero class balance	Their class pack runs out	A prompt to buy the next pack

Each sequence is a list of steps, and each step has a delay in days. A simple enquiry sequence — immediately, then day 2, then day 5 — does most of the work of chasing without you doing any of it.

Two of these are retention, not sales

Inactive 14 days and zero class balance fire at students you already have. Keeping an existing student costs far less than finding a new one, so if you only set up two sequences, consider making them these.

For a one-off message to everyone rather than an automated series — a schedule change, a new batch opening — use Broadcast instead.

3. Give a reason to decide now

A promo code is a discount with a deadline. Create one under Promo Codes as either a percentage or a flat amount off, and optionally cap how many times it can be used or set the dates it is valid between.

An intake deadline is a good use.“EARLYJAN— 15% off if you enrol before the 10th” gives someone a reason to stop deliberating.
A permanent code is a price cut. If a code never expires, you have lowered your fee and added a step. Just lower the fee.
Cap the uses on anything public. Codes get shared, and an uncapped code on social media is a permanent discount you did not agree to.

On installment plans, the code applies to the first payment

A promo code discounts the payment being made at enrolment, not the plan total. Advertising “₹2,000 off the course” will not do what a parent expects if they are paying in installments — see Collecting fees in installments.

4. Let happy students bring more

Every student gets their own referral code. When someone enrols using it, the referrer earns a reward you choose: a free class or a discount.

This is the cheapest acquisition you have. A referred student arrives already trusting you, because someone they know vouched for you — and you pay nothing unless it works.

The catch is that most students never notice the feature exists. Mention it in your welcome sequence and once a term in a broadcast, or it will sit unused.

5. Collect proof

Ask current students for a review with a rating out of five. You approve each one before it appears, so nothing goes public without your say-so, and approved reviews show on the pages where you sell.

Ask at the right moment

The best time is just after something good happens — results come out, a batch finishes, a student passes an exam. Asking in a general broadcast to everyone gets far fewer responses than asking one student the week they did well.

If you only do three things

Put an enquiry form on your course pages. Everything else needs contacts to work with.
Set up the new-enquiry sequence. It converts the enquiries you are already getting, without adding work.
Ask three current students for a review. Ten minutes of asking, and it works on every visitor from then on.

Promo codes and referrals matter more once you have steady traffic. Getting people to your pages at all comes first.

Ways to earn on Pedagio→